Smile File-What’s Your Doggelganger?

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I saw this site in New York Magazine’s Approval Matrix a couple weeks back and could NOT resist! Maybe the BEST marketing tool I’ve seen in a long while. The Pedigree Adoption Center in New Zealand created this fantastic site to raise awareness of the thousands of dogs that need a home. Super simple and fun site, promoting a fantastic cause. You can either upload a picture or take one, I just took one with my laptop. Then they do… View Post

Smile File-Animal Joy

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Big book crush alert! I stumbled on a Q &A with Jonathan Peter Balcombe the author of The Exultant Ark: A Pictorial Tour of Animal Pleasure on Wired (article here) and was clicking away to find out more and more about this book. Above is an image from The Exultant Ark; beluga whales and dolphins have been seen blowing bubble rings in the water and swimming through them. Balcombe says that this has been mainly observed in captivity and provides… View Post