I wrote a post on ASOS Africa and their collaboration with SOKO Kenya back in March (see post HERE). I decided to write that post because it required a bit do of digging to find SOKO, the fair trade manufacturer for the ASOS Africa line, since there was no description of how the ASOS Africa line was made on the ASOS site.
This is what ASOS Africa items looked like before, just one month ago.
P.S. this jacket is still available ($37 USD!):
My post in March, thanks to the beautiful Vahni, also made IFB’s Links a la Mode and I was so happy for it because my post received so much more attention than it could have with my little blog alone. In fact it STILL gets traffic from Links a la Mode and is the MOST visited post on my blog.
WELL! I wrote SOKO forwarding my post with the note that I had to dig to find them and I also expressed that I thought it would be really beneficial for people to know ASOS Africa is a fair trade line providing essential opportunities for people in Kenya.
The lovely Jo from SOKO Kenya wrote me back saying:
“…have forwarded your email and blog to ASOS in the hope that they’ll include something about SOKO on their site so that when you buy you know what you’re buying and where it’s from!”
THIS is how ASOS Africa items look like now, friends :D.
I can not adequately express my happiness! REALLY REALLY CAN NOT! ASOS is a giant retailer, actually one of the FASTEST growing and the 2nd LARGEST online retailers in the UK (source). So having such a huge mass market retailer who is also very modern and fresh promoting this kind of ethical fashion makes many, many of my days (BIG BIG SMILE).
Here are some of my favorite pieces from ASOS Africa S/S ’11. All images are linked directly to items on the ASOS site, for easy purchase :).
I honestly think just the mention of how ASOS Africa utilizes fair trade through SOKO can inspire designers and consumers alike and I can not believe my little blog is a small part of this. I think ASOS deserves a HUGE round of applause for recognizing the opportunity in fair trade fashion and for continuing to promote it best they can.
Thank you to Independent Fashion Bloggers (IFB)– for fostering a huge community of fashion bloggers and providing a platform for my post to be shared.
And thank you to everyone who read my post, who clicked on pictures, posted comments, and went to visit SOKO Kenya, ASOS Africa and ASOS’ Green Room. Really every click, comment and visit meant so much to me. THANK YOU!
If you’re interested in seeing the other ethical fashion that have been highlighted on this blog you can click “LINKS! Ethical Fashion” at the top of the page or click on “MORE than Style” under categories on the right sidebar.
I am AMAZED at what a little blogging can do.
P.S. – Fancy screen shots are courtesy of the BF- Thank you honey, you’re the best!